Jim Iyoob is Chief Customer Officer for Etech Global Services. Jim has 20+ years of contact center outsourcing experience in inbound, outbound, chat and social media operations, and is a respected speaker, author and subject-matter expert for call center solutions.

All posts in Social Media

Increasing Engagement on Social Media

Social media platforms offer the distinction that users can interact with content creators almost instantaneously. However, getting people to take advantage of the interactive potential of your social channel is one of the biggest challenges facing social media managers today. While there is no magic bullet that will bring excited . . . Read more

Using Twitter for Customer Care

Customer service takes place through multi-channel solutions i.e. telephone, e-mail, social media, chat, and in person. In the minds of a consumer, customer service is a pretty simple and straight forward process; to make contact and be helped quickly and efficiently. When it stretches beyond that, the company starts to . . . Read more